Sooo the video is due tomorrow, here are some pictures of our most recent late night of finishing touches. It was a fun project but I must say that Tuesday after presenting will be the most relieving day of the year!

Ps. Cara is a final cut champion!!!

Finishing touches take longer then anticipated.

Boo to final cut!

almost there…almost

crunch time is near. we got this ladies, no worries. editing is coming along nicely, it is interesting to see how our original idea is coming into shape. we have a lot more to do but hopefully by the end of the weekend we should be finished!

HAPPY BIRTHDAY JULIE!

-leanne

A sense of verité.

I have been meaning to explain for quite some time now, that I am deeply influenced by the work of Canadian documentary filmmaker Allan King. I connect profoundly to his vision and specifically his lack of narration. He also avoided interviews and took a “fly on the wall” standpoint with the camera. Cutting interviews from our piece would have been wonderful, if our subject had been able to express itself. If only there were an institution where controversial ads were pondered, produced and discussed from 9-5. We would have been set!

I stumbled upon a blog post by a documentary media student (named Mark Laurie), who gives some wonderful insight into the mind of the man who directed his films in a way I sometimes wish every documentary could be presented: as an unbiased look at thoughts and opinions.

“It was also interesting to get a sense of King’s process. He was unlike Wiseman (or a consummate cinematographer-director like Michel Brault) in that he felt his own presence would necessarily detract from the authenticity of a documentary scene, and spent most of the production of his great “actuality dramas” off-set, loading magazines or looking at rushes.”

Of course, once a milesecond of footage is removed or rearranged, there is a “bias” intrinsically involved. I should point out that we are not chilling out with magazines or staring at swamp plants, but we do feel that our presence on the actual video would detract from the final product, because, simply put, it’s not about us!

Despite inescapable exposure to the hand of the editor and any biases attached to the process, our intentions are pure — as we throw ourselves into the the process of putting the footage together! I hope it comes across in the final product!

Notes on Allan King

Cara

the final stretch

another day of uploading footage, editing here we come.

nothing too major happened today. except we discovered that we all have a “hidden secret” song that we covertly love and share with few.

good times. thanks for breakfast everyone this week!

-team team awesome

pushing the progression

Hello again!

Another meeting accompanied by another list of things to do. Ho hum. All of the footage is just about uploaded and rendered on the computer, editing commences tomorrow at Cara’s maison. I am trying to learn how to operate final cut pro, luckily it is not too daunting with Cara instructing. Hopefully there should be more updates posted as we are meeting more than once a week now to make sure we finish on time. So, expect many more of these thrilling and interesting news bits coming soon to a computer near you.

Yeah, so, I am trying to make this amusing… not really working. meh.

word.homies.

-leanne

quick update

hello whoever is reading this,

we are well into editing and compiling all of our research. monday team team awesome is meeting at my place to getter’ done. first we make a mean breakfast, then straight down to business. should be a good time. will post more comments next week.

until next time….

-leanne

OMG almost done! brap brap!

Allo again!

Today we had an interview at the New Hot 89.9 with Mauler, Rush, Jenni and Josie. We conducted the interview with all of them at the same time which created a very dynamic flow of conversation. They were absolutely hilarious and have amazing chemistry with one another. The footage we got is amazing and should prove to be very useful. One more interview by Cara this weekend with a media analyst and then we are done filming! Monday we are compiling all of our footage onto one computer and then the editting begins!

Until next time….same bat time……same bat channel.

Peace out homies.

- Team Team Awesome (or if michelle had her way “the pink ladies”)

Another one bites the dust.

Allo!

Another interview completed today, bliggity blam! This morning we met with Jake from McMillian Agency located downtown. Everything went smoothly and it was an awesome experience. He was very helpful and informative and we have tons of material to work with. A few more interviews next week with some radio personalities at Hot 89.9 and then were on to editing. Tally-ho!

Good job Team Team!

-leanne

Substance abuse/alcohol

 

 

 

 

 

 

 

 

 

 

 

 

 

http://stats.org/stories/targeting_youth_aug1_06.htm 

 

http://www.freeonlineresearchpapers.com/controversial-advertising 

 

http://www.cspinet.org/new/200809111.html 

 

http://www.smh.com.au/news/national/pizza-and-bourbon-ad-leaves-bad-taste/2008/11/22/1226770800598.html

 

everything after that gets pretty repetitive but thats pretty much the basis.

the most i could find was about advertising alcohol

online advertising and controversy

Interactive and Targeted Advertising

October 2008, by Cara Ventura

Technological evolutions and revolutions create a platform upon which the advertising world develops new tactics and methods in its attempt to reach an expanding base of potential consumers. The trick is that after a lifetime of being barraged by disposable visual stimuli, the average consumer is becoming increasingly immune to passive media (Moyer, 2008]. The Internet is a fast-paced and ever-evolving medium that encourages savvy users to learn, adapt and advance as quickly as the vehicle does – and in some cases to facilitate the advancement of the medium. In order to remain intriguing and relevant to online consumers, the advertising industry must continually reinvent itself. Digital advertisers must attempt to keep ahead of not only one another, but also the audience they wish to reach.

Researchers and insiders claim that Internet users have more control over their online experience than advertisers do (Roehm & Haugtvedt, 1999). When a common digital advertising practice becomes too obvious or prevalent the online community finds methods to either ignore or circumvent tactics it finds obnoxious or invasive. Years ago when “pop-up” advertisements became ubiquitous, frustrated online users initiated the development of pop-up blocking programs. Today anti-pop-up technology comes as a standard feature on most Internet browsers, and online advertisers have been forced to develop new strategies.

Pop-ups were an important part of the evolution of online ads – the concept acted as a primitive incarnation of the current trend toward user-controlled interactive advertising. Internet users are becoming familiar with banner ads that invite the viewer to interface with them. Examples of this style of ad can be found on many high-traffic media, social networking and bit-torrent websites such as SurfTheChannel.com, Myspace.com and Mininova.com. These ads routinely display headlines such as “Lasso Cowboy Bush and WIN an iPhone.” The purpose of these banners is to persuade viewers to click on them. There is usually a desirable prize offered in exchange for participation in a mini-game. Win or lose, a click within the banner’s frame brings the player to a different website. Here the user may choose to be entered into a draw for the aforementioned prize. If he/she accepts the offer to be included in the draw, then he/she must submit personal information including name, age, birth date and postal code.

As the interactive advertising trend progresses, consumers will find themselves less capable of ignoring ads. On April 17, 2008 Google applied for a patent entitled “Targeted Video Advertising” (Learmonth, 2008] Google’s intention is to create a High-Definition broadcast television advertising standard which would force viewers to watch a set number of commercial spots in order to gain access to a full television program. The viewer would be prompted to select the set number of ads from a larger list. Upon doing so, the viewer’s demographic information would be linked with his/ her advertisement choices in order to form a psychographic profile (Learmonth, 2008].

The progression of user-controlled advertisements has prompted some product and brand advertisers to experiment with new media. In August 2007, popular Montreal-based independent rock band Arcade Fire released a groundbreaking interactive online music video for the title track of their 2007 album “Neon Bible.” News of the video spread rapidly through the “blogosphere” and social networking sites. The release has attracted attention to both the band and the small production company responsible for the execution of the video. The collaborators presented viewer-participants a stylish and unexpected middle-ground between electronic art and branding which not only promoted the product (the band’s album), but allowed the user to marvel at his/ her influence on the narrative outcome.

The “Neon Bible” music video managed to extend its reach beyond the group’s already established fans, but due to the format of the interactive animation failed to attain true “viral video” status which is obtained when a video generates 1 million views (Ackerman Greenberg, 2007). Viral videos spread like epidemics on video hosting sites such as YouTube or Google Video. Viral videos themselves are not interactive, however, viewers have the ability to influence further incarnations by way of personal comments and/ or video responses.

A brand of blender called Blendtec has managed to produce a series of hit viral videos entitled “Will it Blend?” The company takes viewer suggestions for what product to blend on the next “webisode.” Past products include the iPhone and a guitar-shaped Guitar Hero video game controller. The advertisements are hosted on the brand’s website and YouTube where users are directed back to the “Will it Blend” site. Blendtec’s advertisements join an elite few YouTube videos which have achieved millions of views.

Many of the most widely viewed viral videos are carefully developed by viral video marketing companies in order to promote specific brands (Ackerman Greenberg, 2007). One such company called The Comotion Group has a money back guarantee: the group promises that every client video they produce will obtain a minimum of 100,000 user views (Ackerman Greenberg, 2007). Ackerman Greenberg (2007) suggests that the most successful viral videos manage to slip a brand or product name into a video advertisement so subtly that the video does not seem as if it is selling anything at all. He goes on to state that the best viral video ads are humourous and quotable, shocking and sexy (Ackerman Greenberg, 2007, paragraph 12).

Advertisers will continue to take a close look at the digital environment and learn to develop vastly new tactics and contexts as technology and audiences continue to evolve. Consumers at the end of this decade have become active media participants with a strong collective voice. As a result, digital promotional material has been become one of the most innovative post-modern media.

References:

Ackerman Greenberg, Dan. (November, 2007) The Secret Strategies Behind Many “Viral” Videos. Retrieved on October 20, 2008. http://www.techcrunch.com/2007/11/22/the-secret-strategies-behind-many-viral-videos/

* Blendtec Total Blender. Will it Blend: Presented By Blendtec. (October 2008]. Retrieved on October 20, 2008 from http://www.willitblend.com/

* Learmonth, Michael. (May, 2008] Google: Want To Watch TV? Watch Our Ad. Retrieved October 20, 2008 from http://www.alleyinsider.com/2008/5/google_watch_our_tv_ad_or_else

* Morisset, Vincent. (August, 2007). The Arcade Fire Presents: Neon Bible. Flash Animation. Retrieved October 20, 2008, from http://www.beonlineb.com/click_around.html

* Moyer, Dave. (March, 2008]. The New Net: Engaging vs. Passive Media. Retrieved October 20, 2008 from http://davemoyer.org/2008/03/28/the-new-net-engagingvs-passive-media/

* Roehm, H. A., & Haugtvedt, C. P. (1999). Understanding interactivity of cyberspace advertising. In D. W. Schumann & E. Thorson (Eds.), Advertising and the World Wide Web (pp. 27-39). Mahwah, NJ: Lawrence Erlbaum.

More links:

“ISP Behavioral Targeting versus You”

“To Aim Ads, Web Is Keeping Closer Eye on You

“Academics want watchdog to probe online profiling”

“Two Large Ad Networks Embrace Behavioral Targeting”

— Cara